Audrey Seymour MA PCC CPCC Business Fulfillment Coach  
   

How to Get the Most Out of Informational Interviews

By Audrey Seymour

Whether you plan to build a business or change careers, informational interviewing is an important part of your initial research, as it allows you to get a realistic picture of each possibility that you're considering. As a side benefit, this tool also builds your contact network, a key foundation of future jobs and/or clients.

Here are the steps to a successful informational interview process:

1. Prepare a list of fields you'd like to research, either as an employee or entrepreneur. Prioritize the list by starting with the ones that call to you the most.

2. Prepare your list of questions. What would you like to learn? Although your questions may vary according to the field, there are certain ones that are always valuable to ask:

    • What do you love/dislike most about your work?
    • What degree or certification is required and/or recommended?
    • What kind of skills and qualities are needed to succeed?
    • What kind of schedule is needed to succeed?
    • What income is typical for an established professional?
    • Is this a growing field, or is it oversaturated?
    • Is there anyone else that you recommend I talk to?
    • Are there any other fields that I should also consider?

For entrepreneurs, you might also ask:

  • How long did it take you to establish your business?
  • Where do you find most of your clients?
  • What percentage of your time do you spend on the actual work of your business versus marketing, administration, and other tasks?

3. For each field of interest, make a short list of individuals or organizations to approach. Two or three is a good number, depending on how many fields you are exploring. Be creative by asking everyone you know for ideas of who to contact. You can call organizations directly and also use professional associations and directory listings to find leads.

4. Call each lead, introduce yourself and request 15 minutes of their time for an informational interview. If your first contact is by email, you'll want to call within a week to follow up. You'll be surprised at how many people enjoy contributing to their profession in this way.

5. Come prepared to take notes. Whether by phone or in person, just be yourself and enjoy the conversation. The pressure is off because you're not asking for a job. Even if you do find out about a job opportunity, wait until the next day to apply in order to maintain clear boundaries. By the same token, do not offer your resume unless someone specifically asks to see it, so it is useful to always carry a few copies with you.

6. Don't forget to express your thanks after each interview with either a letter or email the very next day.

7. Review and organize your notes when the process is complete. What field(s) can you now cross off your list? Which one(s) seem even more appealing? Add these new contacts to your files, and you're ready to plan your next step of action.

In this way you can combine the best of practical research and your heart's strongest calling to build a result that is financially sound as well as personally fulfilling.

© 2005-2008 Audrey Seymour. All rights reserved.

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